Course 1: Social Media Basics for Business
This course introduces you to the fundamentals and you'll learn how to set up and optimise your business profiles on popular platforms like Facebook and Instagram. Discover the secrets to creating engaging content and building a loyal audience. By the end of the four easy-to-follow modules, you'll have a solid foundation to kickstart your social media journey.
Importance of Social Media in Business
Overview of Major Social Media Platforms
The Right Platforms for Your Business
A Social Media Journey Explained
Modules & Features Included In Our Social Media Savvy Basics Course
We understand that life can be busy, which is why our course is completely self-paced. Our Basics in Social Media includes all learning material, case studies and exercises to help you explore topics like creating your profile, posting and sharing, and engaging with your community. The four modules are clear, concise and easy to follow, and once you've completed each section, simply upload your exercises onto your account and we will offer feedback.
Module 1: Introduction To Social Media
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Understand the importance of how social media for growing your business.
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Get an overview of major social media platforms.
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Choose the ones for your business to reach your target customer base.
Module 3: Understand Types Of Content
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An overview of the various types of social media content and their unique characteristics.
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Identify the key features of posts, stories, and reels.
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Case studies you can put into practice.
Module 2: Creating A Business Accounts
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Step-by-step process of setting up business profiles on popular social media platforms.
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Gain insights into optimising profiles for business to enhance visibility, credibility, and engagement.
Module 4: Brand Your Business Identity
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Choose the right fonts and colours that reflect your brand’s personality.
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Creating a Style Guide, an essential tool that ensures consistency across all your branding materials.
