Connecting Business With She Connects
- Lisa Piddington

- Jun 30, 2024
- 2 min read
Updated: Nov 24, 2024
Social media has become an essential tool for businesses to connect with their audience, share their passion, and grow their brand. However, for many women "of a certain age" it can seem rather daunting and confusing. You're not alone, and She Connects is here to help you navigate this new landscape.

Why Social Media Can Be Confusing
Social media evolves quickly. New features, updates and algorithms can be overwhelming to keep up with, especially if you haven't been actively engaged with these platforms from their inception. Added to this, understanding the unique purposes and audiences of various platforms can be confusing; while trends change rapidly and what worked on the 'Gram last year might not work today. Staying updated with the latest best practices can feel like a full-time job in itself.
Many women I speak to perceive social media as a young person's game, they often feel the nuances of the various platforms are something only "the kids" understand, leading to a lack of confidence in their own abilities to leverage these tools effectively. But let me assure you, it's never too late to learn something new and expand your horizons. Social media is a powerful tool that, once understood, can significantly enhance your business's reach and impact. By dedicating time to learn and grow, you can confidently share your passion with the world and connect with your audience in meaningful ways.
Turning Confusion into Confidence
Here's how She Connects can help you turn confusion into confidence:
Tailored Training: Our e-learning programmes are designed specifically for women like you. We start with the basics and gradually introduce more advanced concepts, ensuring you build a solid foundation before moving forward.
Platform-Specific Guidance: We provide detailed insights into each major social media platform, helping you understand where your business fits best and how to maximise your presence on each one.
Hands-On Learning: Our courses include practical, hands-on exercises that allow you to apply what you've learned as you work through our easy-to-follow modules, reinforcing your new skills and building your confidence.
Expert Insights: As a woman of a certain age myself, I understand the unique challenges and opportunities that we face. I not only share my technical knowledge but also offer motivational support to help you stay inspired and driven.
Embrace the Opportunity
At She Connects, we're committed to empowering women to take control of their social media presence and succeed in their business. Ready to get started? Discover how mastering social media can open new doors for you and take the first step towards mastering social media. Get in touch today!




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